Public Relations
Burns McClellan’s PR team is highly experienced in developing and executing communications strategies and building compelling messaging to support each client’s corporate objectives. The PR team is highly integrated with the Burns McClellan investor relations team, resulting in seamless and well-coordinated strategy and message development and tactical execution across both PR and IR communication activities.
Comprehensive Public Relations Services Include:
- Strategic Communications Programming. We work with each client to understand their goals, underlying science and therapeutic areas, important upcoming milestones and financial objectives to create a comprehensive strategic plan with a tactical overlay to build each company’s story and achieve key communications objectives for upcoming milestones, such as financings, M&A and partnering, clinical trial results and peer review publications or medical meeting presentations.
- Message/Investment Case Development. Communicating a compelling story to investors and other target audiences is critical for companies to attract investors, partners and other important company constituencies. Our scientific, medical and investment expertise enables us to deeply and fully understand our clients’ businesses and objectives and to craft concise and compelling messages for the business in general and for specific announcements such as clinical trial read-outs.
- Communications Tools. The messaging platforms we develop are incorporated into our clients’ collateral materials including corporate presentations (in collaboration with the IR team), news release boilerplate, social media campaigns and website content to communicate our clients’ story and investment case.
- News Releases. We view a news release not only as a communication tool to disseminate company news but as a tool to reiterate company messages. We work with each client to craft each announcement to realize company objectives with each target audience.
- Media Outreach. We have deep relationships with the journalists who cover life science and biotechnology industry news in publications important to clients’ target audiences. We secure interviews that could establish relationships for future coverage and interactions.
- Medical and Scientific Conference Support. It is critical to accurately and compellingly communicate important data to our clients’ target audiences in order to raise a company’s profile with their scientific, medical, investor, and business development audiences. We work with clients to create and execute a program including drafting news releases, conducting media outreach, and coordinating interviews with management and clinical investigators to reach multiple audiences and platforms. For specific medical or scientific conferences, we engage media to attend scheduled data and company presentations, and to interview representatives or presenters on site.
Speaker Presentation and Media Coaching. We offer a unique training system to prepare management, researchers, marketers, and other company communicators to enhance their effectiveness in delivering key messages to diverse external constituencies and internal audiences across multiple communication formats